In the last election several states legalized the use, sale, and production of recreational marijuana. Being that most of the students in this CB class are marketing students, I thought it was interesting to think about how companies were going to attempt to market pot to the consumers. I believe that in the minds of a lot of people marijuana still has a very negative connotation to it. Moreover, its still illegal on a federal level to have any association with the drug at all. The state of Colorado has said that it is wary of making pot a tourist attraction, and is worried about a tarnished reputation. For many, pot will market itself, but im wondering if these dispensaries will attempt to attract the business of those on the fence about the drug. Or will they wait and allow the word of mouth to spread, the lack of side affects speak for themselves, and curiosity to take over? When im down in Leadville for Christmas, i suppose i might have to take a few hours out of my break and do some... research.
So i guess my question is, will dispensaries promote themselves, and how will they do it? Its a very sensitive area, and an interesting topic to think about.
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